Zaradené v kategóriách: ZAHRANIČNÍ LITERATURA
Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Blakeman Robyn
ISBN
978-1538101056
EAN
9781538101049
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
Ostatní s tímto titulem kupují:
-
Položka byla přidána do košíku.
Kontakty
- Eshop
- tel.: +421 944 167 678
Webová administrácia